What Are Niche Edits in SEO?
What Are Niche Edits in SEO? By: Cassidy Richey, updated 9/14/2025 Niche edits—also known as link insertions, contextual backlinks, or curated links—are a link-building strategy where a backlink is added to existing content on a third-party website. Instead of writing...
What Is Proactive PR?
What Is Proactive PR? By: CAssidy Richey, Edited By Taylor Raymond, Updated 7/11/2025 Proactive Digital PR is a forward-thinking strategy where brands create and pitch original, newsworthy content, like research studies, expert commentary, or compelling visuals, to...
Survey: What People Want from Search—and How That’s Changing
Survey: What People Want from Search—and How That’s Changing By Taylor Jay – Published May 20, 2025 | Updated June 24, 2025 Search has changed, and so have the ways people use it. What people expect, how they search, and where they go for answers is continuing to...
Difference Between Traditional Link Building and Digital PR Link Building
The Difference Between Traditional Link Building and Digital PR By: Cassidy Richey, Edited by Taylor Raymond 📋 Article Summary 5 min read What You'll Learn in This Article ✓Traditional link building focuses on acquiring backlinks through guest posts, directory...