What Is the Disavow Tool and When Should You Use It?
What is the Disavow Tool and When Should You Use It? By: Cassidy Richey When you’re starting a link building campaign, every link matters. This means building links to authoritative sites, but sometimes, you can’t always control the backlinks you receive. Sometimes,...
What is a Link Neighborhood and Why Do They Matter for SEO?
What Is a Link Neighborhood? By: Cassidy Richey A link neighborhood is an interconnected ecosystem of links around a webpage. This neighborhood includes not only the links on a webpage—internal and external—but also the sites that backlink to the same webpage. The...
Direct Vs Organic Traffic: What’s The Difference?
Direct Vs Organic Traffic: What’s The Difference? By: Cassidy Richey Traffic is a term you’ll find both in conversations about SEO and morning commutes. Unlike morning commutes, though, more traffic in SEO is good. It illustrates how many people find your...
What is a Meta Description? (And Best Practices for Writing One)
What is a Meta Description? (And Best Practices for Writing One) By: Danika Olsen A meta description is a concise summary of a webpage’s content, typically displayed under the page title in search engine results. It helps users understand what the page is about...