What Are the Best SEO Tools for Small Businesses?

By: Danika Olsen

Honing in on the necessary skills a small business owner should possess is crucial to run a successful business. Those skills include but certainly aren’t limited to understanding the importance of developing and implementing a successful digital marketing strategy. 


Regardless of industry, a significant part of your marketing strategy is bound to include search engine optimization (SEO), which makes learning SEO best practices crucial for your business’ success.


Understandably, knowing where to begin with SEO can be overwhelming, especially if you’re new to the concept. Luckily, small business owners can use several digital tools and resources to help improve their SEO.

Importance of SEO for Small Businesses

Before diving into the different SEO tools, it’s essential to understand why SEO is crucial for small business success. An online presence is necessary to keep up with the digital world and build a reputable brand

Failure to apply trending techniques, including SEO, can result in a failed business. Therefore, if you find yourself asking whether or not SEO is important, remember that it’s no longer optional and is a necessary investment for success in today’s economy.

Role of SEO Tools in Optimizing Website Performance

The role of SEO tools in optimizing website performance cannot be overstated. These tools play a crucial role in helping businesses improve their search engine rankings, drive organic traffic, and enhance overall website performance. One key aspect is keyword research, where SEO tools enable businesses to identify relevant keywords and phrases that potential customers are searching for. This information allows website owners to optimize their content and metadata to align with these keywords, increasing the chances of appearing in search results.

Furthermore, SEO tools provide valuable insights into competitors’ strategies, allowing businesses to identify areas of opportunity and develop effective strategies to outrank them. Tools also assist in monitoring website health by identifying technical issues that may impact performance, such as broken links, slow loading times, or mobile compatibility problems. By addressing these issues promptly, businesses can improve user experience and maintain a healthy website.

Moreover, SEO tools aid in tracking and analyzing website performance metrics, such as organic traffic, bounce rates, and conversion rates. This data helps businesses identify areas for improvement and make data-driven decisions to optimize their websites continually.

Understanding SEO Tools

Numerous online resources are available for those aiming to expand their SEO practices. Determining which resource best fits your website optimization needs will require time and research. 

Taking the additional time to find reliable SEO tools can be tedious. Still, it’s necessary for the overall success of your website. With the help of these tools, you can analyze website data and curate relevant content for your target audience.  



Benefits of Using SEO Tools for Small Businesses

Implementing digital tools to enhance your SEO efforts does more than help you generate relevant content for your website. Additional benefits of utilizing SEO tools for your small business include:

  • Organically attracting a larger audience to your website;
  • Improves your company’s expertise in the industry;
  • Ensures you prioritize user experience;
  • Enhances brand awareness;
  • It allows you to stay current with industry trends.

Lastly, using SEO tools is a great way to relieve stress from your plate and free up time that you can allocate elsewhere in the company. 

Factors to Consider when Choosing SEO Tools

You must analyze all the factors that go into an effective SEO strategy before you create one yourself. You’ll also want to be mindful of tool pricing and ease of access to customer support. Let’s consider the factors when choosing SEO tools for your small business. 

Budget and Pricing

It is challenging to pinpoint an estimated cost for SEO tools, as each tool’s cost varies. Some SEO tools offer free resources for users, while others may require a paid subscription. Be sure to allocate funds and budget accordingly to ensure you can afford to implement the SEO resources your business needs to succeed. 

Specific Needs and Goals of Your Small Business

The best way to curate content for your website is to publish a balance of linkable and keyword-focused articles. Having a healthy mix of each on your site helps ensure that your site will begin to rank for specific keywords or earn organic backlinks from host blogs over time. Doing so is also crucial if you wish to implement successful SEO tactics. 

Conduct a website analysis to determine what content style your website needs – linkable or keyword-focused. Then develop a plan around your findings to cover the gap in SEO-driven content. You may even consider investing in professional custom link-building services to find those gaps and curate content on your behalf. Doing so will give you valuable time to do what you do best—run your business.

User-Friendliness and Ease of Implementation

Not only will you want an SEO tool that satisfies your website’s intent, but you’ll also want one that you can use. The integrity of your website is at stake if you implement a tool that is challenging to use. 

Take a moment to read tool reviews to see what other users say. Consider requesting a demo to try for a short period to see if it’s something your content marketing team will benefit from. 

Customer Support and Resources Available

You’ll want to ensure that whatever resources you use to improve your SEO strategy has an excellent customer support center. You can gain an understanding of the level of customer service you’ll receive partially based on your ability to access their contact information. You may want to find a different company if contacting them with important questions is difficult. 

Invest only in resources that have clear solutions and are intentional with communication methods. Companies worth their salt will ensure customers understand what they’re signing up for. They may even offer a program rundown to help you and your team feel comfortable using it. 

Top SEO Tools for Small Businesses

Now that we’ve established the value of SEO tools for your marketing strategy, it’s time to discuss what tools you should use. Below are a few top SEO tools to consider for your small business. 


BrightLocal is an online resource that helps content marketers improve their local SEO. They have multiple online tracking tools you can use to “help you rank higher, grow your reputation, and build citations.” 

Features and Capabilities

A few of BrightLocal’s features you should consider for your small business include, but aren’t limited to:

BrightLocal offers several resources and integrates well with other SEO and marketing solutions. 

Benefits for Small Businesses

Local SEO is vital for your small business because it’s one of the leading factors in improved conversion rates. Without local SEO, your content, product, or service may miss your target audience, thus losing a potential sale.

Pricing Options

BrightLocal offers a 14-day free trial for new users. From there, pricing plans range from $35 to $90 per month, depending on the plan. Review each plan’s amenities to see which is best for your plan and marketing budget.   

Moz Local

Moz Local is an automated digital listing tool that “positively affects your visibility on Google by enabling you to publish location data and maintain its consistency in bulk.” This resource allows marketing professionals to sync their data to a single source rather than manually creating each listing. 

Features and Capabilities

Moz Local is a tool that improves your local SEO by

  • Managing and syncing business listings;
  • Reviewing business reputation on Google;
  • Posting company updates and offers;
  • Providing content insights and reporting.

Moz Local is a great tool to pair alongside its parent resource, Moz.com. Try using both in your strategy to see if it suits your content marketing goals. 

Benefits for Small Businesses

Like other online tools focusing on local SEO, Moz Local benefits small businesses by managing their local listings and ensuring their content is worthy of earning organic, local traffic. It makes it easier to publish data relevant to local consumers. Additionally, focusing on local SEO helps ensure you appear higher on the SERPs associated with local data. 

Pricing Options

Moz Local plans start at $14 monthly and upwards of $33. However, they offer users a 25% discount if they pay annually rather than month-by-month. You can check your business’s listing score for free to get started. 


SEMRush is an all-in-one online resource for “improving online visibility and discovering marketing insights.” They offer several tools and reports that help marketing professionals improve their SEO. 

Features and Capabilities

A few of the specific services offered by SEMRush include:

  • Internal SEO;
  • Keyword research;
  • Local SEO;
  • Mobile SEO;
  • On-page SEO;
  • SEO copywriting.

Be sure to collaborate with others to see which functionalities you should use for your strategy, as SEMRush has a variety of options to choose from.

Benefits for Small Businesses

SEMRush benefits small businesses in a multitude of ways. SEMRush can help you conduct keyword research, track your competitors, run SEO audits of your blog, identifies backlinking opportunities you may have missed, and so much more. With its database of 20 billion keywords and 808 million crawled domains, SEMRush is one of the most robust SEO tools on the market. 

Pricing Options

SEMRush offers more tools than most other online SEO resources. Therefore, it’s understandable that they charge more for their services. SEMRush plans range from $119.95 to $449.95 monthly. However, there is a 17% discount for plans paid annually. 

Google My Business

Google My Business is a digital resource that allows website owners to access customer reviews, publish content, and interact with contact forms from a single dashboard. It’s a simple tool that enables you to manage your business’s appearance throughout Google.  

Features and Capabilities

A few of Google My Business’s top features include the ability to:

  • Interact with consumers;
  • Share product pictures and descriptions;
  • Gain insight into how people find your business. 

Google My Business has great SEO tools ideal for restaurant and retail owners in particular. Be sure to review their solutions to ensure they’re suitable for your content strategy. 

Benefits for Small Businesses

Google My Business is great for small businesses because it provides in-depth analytics on how well their website is doing on Google. It gives them access to the data they need to expand their company and generate keyword-focused content to appear higher on the SERPs. 

Pricing Options

There is no cost associated with creating a Google My Business profile.


Whitespark is another online resource that helps small businesses build their local SEO. They give users everything they need to improve their local SEO, including access to a local ranking tracker and citation builder. 

Features and Capabilities

A few of Whitespark’s more notable tools help users to

  • Improve their local SEO listings;
  • Increase rankings and conversions;
  • Generate reviews with a custom Google link.

They also offer a variety of online articles and additional resources that can help you with your marketing strategy. 

Benefits for Small Businesses

Whitespark is beneficial because it allows marketing professionals to dig deeper into content analytics, thus enabling website owners to develop relevant content for their websites and to appease searcher intent. 

Pricing Options

It is free to create a Whitespark account. You can sign up online if you still need to access Whitespark’s repertoire of resources. 


Yext is an online data management tool that helps track and manage local business data. They offer a variety of solutions to help business owners integrate their brands across multiple digital platforms. 

Features and Capabilities

A few of Yexts top features help users build effective tactics in the following areas:

  • Marketing;
  • Customer support;
  • E-commerce.

You can get a demo to see if Yext’s solutions are right for you. 

Benefits for Small Businesses

Yext is beneficial for small businesses because it provides them with tools that can easily be integrated with other internal and external solutions. Choosing software you can use alongside other tools is crucial for any marketing plan. Remember, digital tools are to be used in tandem with traditional marketing strategies, not replace them. 

Pricing Options

Yext has the most payment options available. The main difference between Yext and similar SEO tools is that billing occurs weekly rather than monthly or yearly. Depending on the package you choose, prices range from $4 to $19 a week. 

Other notable SEO tools

SEO is a large industry, so knowing there are even more resources you can use to help improve your small business’s SEO strategy shouldn’t be a secret. 


Ahrefs is an online SEO tool that helps users with multiple marketing tasks, including:

  • Competitor analysis;
  • Website audit and optimization;
  • Keyword research;
  • Link-building opportunities.

Pricing for Ahrefs will vary depending on the plan purchased and start at $99 monthly. 

Screaming Frog

Screaming Frog is an online resource that offers several SEO services, including:

  • Search engine marketing;
  • Pay-per-click management;
  • Digital PR;
  • SEO spider tool.

Screaming Frog is free, but users can purchase a license to crawl more than 500 URLs simultaneously. 

Yoast SEO

Yoast is a digital tool used to help with website optimization. It helps improve your website’s search rankings by giving you access to your website’s analytics, including competitor analysis and keyword research. 

Users can access Yoast for free or invest in a premium plan for an annual price. 


When it comes to the best SEO tools for small businesses, a wide range of options are available to help optimize your online presence and drive organic traffic. The key is identifying your specific needs and goals and choosing tools that align with those objectives. These tools can provide valuable insights and recommendations to improve your website’s search engine rankings, from keyword research and competitor analysis to on-page optimization and link building.

However, it’s essential to recognize that SEO is a complex and ever-evolving field. While SEO tools can enhance your efforts, they may not guarantee long-term success without a deep understanding of the underlying principles and strategies. This is where professional SEO services can make a significant difference.

If you need help navigating the intricacies of SEO, contacting experienced SEO professionals is highly recommended. Their expertise and industry knowledge can help you develop a comprehensive and tailored SEO strategy that aligns with your business goals. Remember, investing in SEO is an investment in the growth and success of your small business.

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