What Pages Should I Build Backlinks to?

Choosing the right pages to build backlinks to is crucial for SEO success. Backlinks help signal trust and authority to Google, but not all pages benefit equally. Here’s where to focus your link-building efforts:

• • Blog Posts & Educational Content: Guides, tutorials, and infographics naturally attract backlinks and boost site authority.
  • Landing Pages: Earn links through guest posts, industry directories, and collaborations to increase conversions.
  • Cornerstone Content: High-value pillar pages help distribute authority across your site through internal linking.
  • Service or Product Pages: Use case studies, comparison pages, and influencer partnerships to make them more link-worthy.

Pages to avoid: Low-content, duplicate, or high-bounce-rate pages, as well as generic homepages, rarely gain valuable backlinks.

To maximize backlink success, focus on quality over quantity, engage in outreach, and monitor performance with tools like Ahrefs or Google Search Console.

Why Backlinks Matter

Backlinks are the currency of the internet — Google treats them like votes of confidence, signaling that your content is relevant, trustworthy, and worth recommending to searchers. The more high-quality backlinks your site earns, the stronger its domain authority becomes, which can lead to higher search rankings and more organic traffic. 

But not all backlinks are created equal. A single well-placed, authoritative backlink can do more for your site than a dozen low-quality links from irrelevant or spammy sites.

Backlinks as a Key Ranking Factor

Google has long considered backlinks one of the most important ranking signals. In fact, Google’s original algorithm, PageRank, was built on the idea that links act as endorsements, with more trusted pages passing on more authority. Even as algorithms have evolved, backlinks remain one of the most significant ranking factors.

High-authority backlinks from reputable domains pass on some of their “link juice” to you, increasing your site’s visibility in competitive search results. A single backlink from a government website, major publication, or respected industry blog can significantly boost rankings, especially if it points to a page optimized for relevant keywords. On the other hand, backlinks from spammy, low-quality sites can dilute domain authority and even trigger Google penalties. If you build too many backlinks too quickly, your site will likely be marked as spam. 

Striking the Right Balance Between Quantity and Quality

There’s a reason SEOs talk about quality over quantity when it comes to linkbuilding. A handful of high-quality backlinks from respected, relevant sites will move the needle more than a flood of low-quality links. It’s about earning backlinks that boost authority, not just chasing a higher link count.

Effective link-building strategies focus on securing links from websites with strong domain authority, relevance to the industry, and organic traffic. Prioritizing quality over volume ensures that backlinks contribute to sustainable ranking growth rather than short-term gains that algorithm updates can wipe out.

Prioritizing Pages for Backlink Building

Not every page on your website deserves the same level of attention when building backlinks. Some pages naturally attract links, while others need more strategy and effort to gain traction. Focusing your efforts on the right pages can drive more traffic and build your site’s authority more effectively.

Blog Posts and Educational Content

Blog posts and educational resources are some of the easiest pages to build backlinks to — and for good reason. High-quality, informative content naturally attracts links from other websites, especially when it provides unique insights, data, or practical takeaways. Having great content in your back pocket makes negotiating with editors even easier, as you can prove that your page has immediate value to its audience. 

To make your content more link-worthy, focus on creating evergreen, high-value pieces like:

• Ultimate guides that dive deep into a topic and leave no stone unturned.
• Infographics that break down complex ideas into easy-to-understand, shareable visuals.
• Tutorials and how-to articles that solve real problems for your audience.

The more useful and reference-worthy your content is, the more likely others will link to it — without you even needing to ask.

Landing Pages

Landing pages are built to convert — whether that means capturing leads, selling a product, or driving sign-ups. But without visibility, even the most well-designed page won’t perform.

To drive traffic to your landing pages, prioritize backlinks from relevant industry blogs, niche directories, and high-authority partners. Use guest posts with valuable, informative content to link naturally to your landing page. Targeting your outreach toward industry sites or resource pages can also provide high-impact links that boost credibility and conversions.

Cornerstone or Pillar Content

Cornerstone content, or pillar content, is the foundation of your site’s internal linking strategy. These comprehensive resources cover core topics and act as hubs for related blog posts and subtopics. Because of their depth and authority, they’re also perfect for attracting external backlinks.

When a high-authority site links to your cornerstone content, it doesn’t just benefit that one page — it can boost your entire site’s SEO. That’s because the authority flows through internal links to related content, creating a ripple effect. Sites with well-structured pillar content often see better performance in search rankings. 

Service or Product Pages

Getting backlinks to service or product pages can be tricky. Since these pages are more transactional than informational, other websites are often reluctant to link to them. But with the right approach, you can still make them link-worthy.

Here are a few strategies to try:

• Showcase case studies or client testimonials that highlight real-world results and success stories.
• Create comparison pages that show how your product or service stacks up against competitors.
• Collaborate with influencers or industry blogs for reviews or feature placements.

Though these pages might not attract links as easily as blog content, the effort is worth it. Directing authoritative backlinks to your money pages can lead to more organic traffic and, ultimately, higher conversions.

Pages to Deprioritize in Your Backlink Strategy

Building links takes time and effort — don’t waste it by focusing on unlinkable pages. While some pages drive authority and conversions, others add little SEO value or fail to engage visitors. By focusing your efforts on the right pages, you can build your site’s authority more effectively.

Pages with Minimal or Duplicate Content

If a page has minimal or duplicate content, it’s not doing much for your SEO or your visitors. Backlinks to these pages won’t move the needle on rankings and can actually backfire. Low-content pages will earn a high bounce rate, signaling to Google that they’re not holding searchers’ attention. Duplicate content, or content that too closely resembles a competitor’s, will be “dinged” by Google and cause your page to come up lower in the SERP. 

Pages like contact forms, privacy policies, or generic location pages usually fall into this category. They’re necessary, but not the kind of content people (or search engines) get excited about. Instead, focus your backlinks on pages that offer real value, like detailed blog posts, service pages, or guides that give users something worth sticking around for.

Your Home Page

Your homepage is important, sure, but it’s rarely the best target for backlinks. It’s usually too broad and promotional to be truly useful for most visitors. Plus, it’s not as focused or informative as other pages on your site.

Instead of funneling backlinks to your homepage, send users to the pages that best match their intent. If they’re looking for expertise, point them to your cornerstone content. If they’re ready to take action, guide them to a landing page or service page. By making it easier for visitors to find what they need, you’ll boost engagement and get better results from your SEO efforts.

Effective Strategies for Building Backlinks to Key Pages

Getting backlinks to the right pages isn’t just about sending out emails and hoping for the best — it’s about creating something worth linking to and organizing your site to support those pages. Here’s how to make sure your key pages get the high-quality backlinks they deserve.

Crafting Shareable, High-Quality Content

The best backlinks are the ones you don’t even have to ask for. When you create high-quality, shareable content, other sites will naturally want to link to it. Think of it as a long-term investment in your backlink strategy.

Data-driven articles, original research, case studies, and industry reports are all great because they’re often cited by others. Guides and how-tos also do well, especially if they cover topics that haven’t been fully explored elsewhere. To make your content even more shareable, add visuals like infographics, charts, or quick takeaways that make it easy for others to reference and link.

Leveraging Internal Linking

Backlinks aren’t the only way to boost your important pages — your internal linking strategy is just as crucial. Go through your highest-performing pages and add relevant links to your internal pages that need more traffic. This makes your site architecture evident to Google and lets the “link juice” flow more evenly through your site. 

Here’s how to do it effectively:

1. Identify high-traffic pages: Use tools like Google Analytics to find pages that already get a lot of visits. These are your best candidates for internal linking.
2. Link strategically: If you have a popular blog post about “10 SEO Tips for Beginners,” add a natural link to your service page offering SEO consulting. Use descriptive anchor text like “learn more about our SEO services” instead of generic phrases like “click here.”
3. Enhance user experience: Make sure the links make sense in context and help users find related information. For example, if you’re writing about email marketing strategies, provide a link to your downloadable email marketing template or case study.

Thoughtfully connecting your pages improves your SEO and creates a smoother, more helpful experience for your visitors.

Engaging in Outreach and Building Relationships

Sometimes, you’ve got to put yourself out there to earn backlinks. That means reaching out to bloggers, journalists, and website owners to pitch your content in a way that shows how it benefits their audience.

Skip the generic cold emails. Instead, personalize your outreach and explain why linking to your page makes sense for their readers. Guest posting, resource linkbuilding, and partnering with complementary businesses are all great ways to build relationships and earn backlinks from trusted sources.

Monitoring and Adjusting Your Backlink Strategy

Backlink building isn’t a “set it and forget it” kind of task. You need to track how your links are performing and make adjustments along the way. Tools like Ahrefs, SEMrush, and Google Search Console can help you monitor your backlinks, check their quality, and see how they affect your rankings.

Don’t forget to look for lost or broken backlinks — if a high-value site stops linking to you, a friendly email asking them to restore the link can often do the trick. Over time, paying attention to what’s working (and what’s not) will help you fine-tune your strategy and keep your backlinks working hard for your SEO goals.

How Resolve Can Enhance Your Backlink Strategy

At Resolve, we get it — backlink building isn’t just about racking up numbers. It’s about having a smart, focused strategy. Our team knows how to secure high-quality, authoritative backlinks that move the needle for your SEO. Whether you’re looking to boost rankings for a critical landing page, position your site as a go-to resource in your industry, or recover lost backlinks, we create custom plans to meet your specific goals.

We don’t do cookie-cutter solutions. Instead, we focus on what works: targeted outreach, creating content that earns links naturally, and building strategic partnerships. Our goal? To make sure your most important pages get the attention they deserve. We help businesses achieve sustainable, long-term SEO success by prioritizing quality over quantity.

Ready to step up your backlink game? Let’s chat! Contact us today for a free consultation, and let’s start building links that truly make a difference.

FAQs About Backlinking Strategies

Can I Focus All My Backlinks on One Page?

While it may seem tempting to concentrate all backlinks on a single page, a more strategic approach depends on your budget, the number of backlinks you plan to build, and which pages have the best chance of ranking based on keyword difficulty and competition. Rather than spreading backlinks too thin, it’s often more effective to focus on a few key pages at a time, using internal linking to distribute authority and influence other important pages on your site.

Should I Build Backlinks to My Blog Posts?

Yes, building backlinks to blog posts can be highly effective. Blog posts often serve as valuable, shareable content that attracts organic traffic and showcases your expertise, making them ideal candidates for backlinks.

How Can I Build Backlinks to My Landing Pages?

Building backlinks to landing pages can be challenging since they are often more transactional than informational. To make them more link-worthy, focus on creating valuable content that naturally connects to them. Strategies include:

• Publishing high-quality blog posts that internally link to your landing pages.
• Offering downloadable resources (e.g., guides, checklists) that provide value and encourage backlinks.
• Guest posting on relevant industry sites, incorporating natural links to your landing pages.
• Showcasing case studies or testimonials that highlight real-world results and build credibility.

By pairing strong content with strategic outreach, you can attract high-quality backlinks that drive both traffic and conversions.

What Types of Pages Attract the Most Backlinks?

Most sites are attracted to backlinks that offer high-quality, informative, or engaging content. Examples include detailed guides, tutorials, infographics, case studies, and cornerstone content that answers common user questions.

How Do I Know If My Backlinks Are Helping My SEO?

You can use tools like Ahrefs, SEMrush, or Google Search Console to monitor your backlinks. Look for improvements in rankings, traffic to linked pages, and overall domain authority to assess their impact.

Should I Avoid Building Backlinks to Certain Pages?

Yes, some pages aren’t ideal for backlinking because they don’t provide much value to users or search engines. Avoid directing backlinks to low-value pages such as privacy policies, terms of service, generic contact pages, or duplicate content pages—these typically don’t contribute to SEO or user engagement.

Instead, focus your efforts on pages that provide value and drive conversions, such as:

• High-quality blog posts with useful, shareable information.
• Landing pages designed for lead generation or sales.
• Cornerstone content that strengthens your site’s authority.
• Product or service pages that showcase compelling case studies or comparisons.

Building backlinks to the right pages ensures your efforts support SEO growth, user engagement, and business goals.